Checklist Commercial

Before you contact the creators of your film to obtain a quote it’s useful to do some preliminary pondering, first. You see, they’ll need as much information you can supply in order to make you a specific quote. These here questions, below, may be of use to you.

• What is your aim with this commercial? Do you want to expand awareness of your name or brand, or are you first-time launching your product?
• Where will your commercial be broadcast? Nationwide, regional, local, or internet-based?
• Who will be your intended audience? Describe your viewer as detailed as you may (male/female, age, habits, etc.).
• What is it the viewer of your commercial should be getting about after seeing it? Buying your product or service, visiting your website or shop, ordering a brochure, remembering your brand or companyname?
• What do you want your commercial to show? If you have no clue whatsoever, we’ll help you out here, of course. Need a scene be built (as in a studio) or does all shooting take place in existing locations? How many locations do you figure there will be?
• Will you be needing actors? If so, do you want to work with celebrities or with lesser known professionals? Do you need any extras?
• What kind of voice-over would you want to use? (Male or female voice?)

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