|
Naturally, you wish to know what producing a commercial costs. This is hard to estimate beforehand, as these costs incorporate a number of factors.
Read on! |
| |
|
The production of a commercial consists basically of three separate stages: pre-production, production and post-production. Here, we’ll describe what happens during these three stages. Read on! |
| |
|
Producing a commercial ain’t no box o’ chocolates. This much you must have found out by now. Kick back and relax and have a peek at some of the commercials Four Corners has produced!
Read on! |
| |
|
Care to find out how we delt with the stages of manufacturing a commercial for other interesting clients?
Read on! |
|
|
Do's & Don'ts
Werbespot
 DO'S
-
Consider carefully what message you want to put out there. You don’t have a great deal of time for your communications, your message will have to be launched into livingrooms in 20 to 30 seconds, tops.
-
Do some brainstorming with the film production company or your advertising company with regard to the content of your commercial. To invoke the proper kind of inspiration, Four Corners calls on the Bloom agency for strategic marketinginnovation. Their Bloom Innovation Tour© helps you come up with the exact commercial that’ll reach your target group dead on!
-
Reimburse the copyrights on the music all at once. In case you wish to broadcast the commercial more often, you will have to deal with the Buma Stemra-copyrights pay-off time and again. Now, that’s really annoying, for those just happen to be the expenses you always tend to overlook when preparing a budget for media-expenses. And the amount could expand rapidly. Don’t forget that the costs of the voice-over also return annually.
-
Test your concept! You must want to be certain your concept will agree with your intended audience, so it is best to do a pre-test during the execution-stage. For this you could use storyboards. There is also the opportunity to test the commercial before it gets aired in order to take away some last doubts. Remember, though, that at this stage it is quite impossible to make major changes in the commercial.
-
Contact the Code of Advertising Practice Committee. Are you in doubt as to whether the content of your commercial is even legitimate? Have the Code of Advertising Practice Committee judge the script. This is particularly important in case the commercial could be considered dishonest, misleading, or injurous, or if it’s dealing with delicate matters such as medical products. The fees of this preview by the Code of Advertising Practice Committee amount to some € 800,= per script, but it wil definitely avoid a possible lawsuit.
-
Use a media service agency to obtain airtime on tv. These people will know exactly when, and at which channel, which target group can be reached.
 DON'TS
-
To want to tell too much within the span of 20 to 30 seconds. You will only have the time for one main message to put out there. Will you be using some sort of action as a promotional stunt, develop a supporting commercial just to that end. So dare to choose!
-
To take too little time for developing your concept and producing the commercial. If you want to make a perfect commercial, be prepared to put the greatest amount of time in your preparation.
-
To try and circumvent Buma Stemra by not submitting your use of music. It is better to have your own tunes developed and to buy off the copyrights. Failure to do so could result in regrets afterwards, as it will always turn out more expensive in the end.
We would like to make you a fan as well!
Click here to contact us.
|
| |
|
|
|
