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Actually, making a webvideo and producing a corporate flick basically boil down to the very same thing. One thing is certain, though: the webvideo will always be short, if nothing else. To get you going, we offer two package deals... Read on! |
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The production of an internet-video consist of three stages: pre-production, production and post-production. And what happens during these stages? Read on! |
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You know what kind of film you want, and you roughly know what it takes to get it. It is time for you to consult your oracle and see whether Four Corners can make your dreams come true. Check out some examples here of corporate and internet flicks.
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Internet Flick development hunches, hick-ups and silky smooth production-tracks. Find out all about how we make productions work…
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Do's & Don'ts
Internetfilm
 DO'S
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Keep it short! The strength of webvideos lies in short, fast flicks, aimed specifically at and inspired by the target audience.
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No long and tedious corporate presentations or ‘let’s talk about me’ stories. Internet is a medium running at the speed of light. Powerful communication consists of the art of exclusion.
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Discern yourself: whoever visits your site is critical and clicking through your pages at high speed. Try to hold their attention by making it special. Dare to be different!
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Apply your webvideo as a banner. It’ll invoke a high profile. Here, again, it pays to be brief. There’s sites out there that offer video-space of about 15 seconds per commercial.
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Supply your video with subtitles. Many people surf the net while at work and prefer not to be confronted with loud or shrill music or a harsh voice. Put subs in your video so it may be watched with the sound off.
 DON'TS
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A too long internetvideo. You can only hold people’s attention for a short while. Too long often turns to too boring. The ideal length of an internetvideo is between 15 seconds and a minute and a half.
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Take the control away from the user. It is important for an internet user to be in control of what they do or do not wish to see. Grant the user this control and allow them to fast-forward and determine the volume of the sound. Hey, you can even have your own ‘player’ built into your site.
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Doubt. No later then by the end of 2006, already, it was Forrester Research's rapport "Should Your Brand Use Online Video?" that showed how over half of the adults (53% of the consumers, aged 18 years or over) watches online video. And this number is rapidly increasing. It took only a short time for the masses to adopt online video. This offers splendid opportunities for entrepreneurs and marketeers. Use these opportunities!
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