So, how does this thing work?
Internet video

Basically, making an internet video and making a commercial or a corporate flick are not very different. Except that the internetfilm is always short, somewhere between 20 seconds and a maximum of 3 minutes, and is delivered as a streaming internet file. Still, it takes an equal amount of work to finally get that perfect internet video. Hence, a short explanation of the three stages: pre-production, production and post-production.

Stage 1: Pre-production

Intake
We gather ‘round to determine what you want, exactly. What is the aim of this internet video and what should your viewer remember after seeing your film? Will it be a commercial or a promo? Will you be using the film solely on your site or as a banner, too? What are your intentions regarding content and style? In short, the concept is conceived.

Script, shotlist and voice-over
We transform the concept to a proposition. Based on this, you decide whether you will work with us. If so, we generate a script. Combined with your feedback, we finalize this all into a final version. From this final version we deduce a shotlist, which we’ll use during filming. In case you want to use a voice-over, we will write it, or you deliver it.

The Breakdown-business
After all this, we construct a breakdown analysis. This basically means that we determine how to fill up the time we have for shooting as efficiently as possible, incorporating possible external factors. We assemble the production-team, if necessary we book actors and extras, pay a visit to the location(s) to determine where we are going to film what, and we arrange the necessary materials and possibly props, as well.

Callsheet
The callsheet is the most important document for all people involved. We send it out before the shooting, as it informs as to where the filming will take place, who will be present, and at what time.

Stage 2: Production
During this stage the actual filming on location takes place.

Stage 3: Post-production
The stage of post-production includes everything that has anything to do with editing. We start the preliminary editing: we ‘cut’ the raw footage ‘clean’ and put it all in the right order. We add the music upon which the images are edited. We find just the right actor for the voice-over and insert his voice to the images. We then upload a rough draft for you. This will instantly tell you whether the internet video conveys the right message in the right style, and you can then comment on that. We edit the audio and finalize editing. We deliver your internet video officially in the format you want (playable in Windows Media Player, Quicktime, RealPlayer, etc).

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