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BHP Billiton
Petra Groeneveld, Department Manager
INTERNAL STRATEGIC CORPORATE FLICK
Working for communications agency APPR, Four Corners produced BHP Billiton, the world’s largest diversified resources company, an internal strategic corporate flick. A marvellous two-camera registration, in which BHP Billiton’s marketing president clearly explains the new marketing strategies to BHP’s 37,000 employees. The shot footage was shunted with live Tour de France-images showing Lance Armstrong and his team that added force and dynamics to the new strategy. This corporate flick is the result of an excellent cooperation between BHP Billiton, APPR and Four Corners.
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