Blomson International, established in 1991, is a full range supplier of bicycle related business. It deals in three different brands:

1. The Electra Cruiser bicycles, for sale throughout the whole of Europe. From Haarlem, the Benelux and Germany are supplied, and the containers for the European distributors are sold directly to the various countries. By now, Electra is market leader in the cruiser-segment.

2. The Montego city-bikes that have been pushed onto the market for a spectacular price-quality relation.

3. In December 2005, Blomson acquired the Be One brand from Batavus. This acquisition enables Blomson to completely fill out her market-share with racing-bikes, MTBs, BMX Cross bikes and Cross-hybrids.