Etos is a very down-to-earth health and beauty specialist boasting some 475 stores. Unaffected and contemporary. Etos tends to approach things by common sense. Hence, Etos naturally realizes that a great deal of its assortment is also available elsewhere. That’s why it is continually working on keeping prices low, and everyday offers another profitable deal. Furthermore, Etos has its own Etos-brand, which goes beyond your average house brand in many senses. Etos has a policy of informing the customers as to how they should best use the products that are available through Etos stores. Advice, tips, informative tid-bits and facts – all from a common sense point of view. Hence the motto: The common sense that is Etos.