Corporate info
Kellogg's

 

Kellogg’s, or rather, by its original name, Kellogg Company, was established in 1906. The company follows its calling to contribute to a healthier lifestyle for everybody. Kellogg’s offers food articles with a high nutritional value worldwide. The organisation is continually adapting to the expectations and questions of consumers, while respecting traditions and local cultures. In little over 100 years, Kellogg’s has evolved into a world-spanning organisation with 25,000 employees. The wide assortment of cornflakes and granular bars is produced in 17 countries and sold in over 180 countries. Kellogg’s Dutch headquarters is located in Den Bosch. Here, 10 people work in the departments of sales, marketing, food products and consumer services.

 
 

Whom do we work for?
Clients take the mike ...

FSMI
Alex de Leeuw, manager

EDUCATIONAL CORPORATE FLICK
Commissioned by FSMI we produced for Kellogg’s an informational corporate flick dealing with the importance of good victuals in hospitals. The film is part of the Healthy Hospital Breakfast Program, which consists of an independent survey of breakfasts in hospitals. Malnutrition or poor food is a common problem amongst hospital-patients all over Europe, particularly for the elderly. The consequences of malnutrition are, among others, a reduced functioning of the immune system, extended wound-healing time, an increased risk of complications and prolonged stays at the hospital. The educational film deals with these problems and shows how hospitals could answer to the need of more complete and healthy food. Food marketing expert FSMI developed the screenplay and produced the film, together with Four Corners. The film, which got a very good reception, is aimed at the whole of Europe and will be delivered in 8 different languages.

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Kellogg's
         
 
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