Seven steps to the perfect internet video

When producing a web video, you’ll run into a great many things. Therefore we give you a short description detailing how you arrive at your perfect Instructional video in seven steps

Step 1 – Determine what it is you mean to communicate.
Think hard on the things you mean to put out there. And try to make your message as short and as powerful as you can. Limit yourself to exactly that, and no more. If you mean to communicate multiple messages, split them up into separate films. Like Sargas did. They commissioned a separate online commercial for each different target group.

Step 2 – Determine your budget.
Developing an internet video hardly differs from producing a corporate flick or commercial. You go through all the same stages. The cut-down in costs may reside in the fact that your film will need to be short, wherefore you probably require less time for shooting and editing. The costs fully depend on what it is you want. Have everything done for you: from concepting to delivery. Or are you fully aware of what you want and can we begin filming straight away…?

Step 3 – Be unique!
There is nothing more of a bore than the umpteenth story of a company preaching its own hip-hurrahs. You get zero points, there, from the jury of the internet-surfing crowd. Try to tempt and challenge your visitor. Dare to wander off of the yellow brick road and be unique. Do things completely different, for a change!

Step 4 – Get up to date with regard to the possibilities.
Developments within online marketing are like a speeding train. Options and possibilities develop so rapidly, that it’s hard to keep track and easy to miss the latest developments. For example, the sale of online video advertising and banners is about to change a lot in the upcoming period. Take Google Adwords for an example. Auctions will arise in which advertising parties can bid on media-space. Interesting! Watch the media and spot new opportunities for yourself!

Step 5 – Get your video production company involved at the right time.
Before you contact us, it is advisable to give some thought to your peripheral criteria. You could use the checklist on this page. Determine the aim of your video, your target audience, the ‘umfeld’, your message, ideas regarding style, etc. so that everyone involved is aware of what you want. Call us, or e-mail us to make an appointment. We’d like to get together and make you a specified quote.

Step 6 – Determine your style.
Think thoroughly about the style you mean to apply in the films. If you’ve got a young target audience, your style will be like MTV. In case your target group is conservative and somewhat older, keep it businesslike. You could subtract some colour from your footage and add one single colour, like in CSI: Miami uses cyan, New York is blue and Las Vegas is a greenish tint. Or add a lot of colour and use beautiful dark filters like the hit-series Heroes does to get a doughty look.

Step 7 – Get to it!
If you’ve given thought to all of these things, it’s time for some action. That is, if you’ve found the right party with whom you can also get together for some drinks during the project. Next thing is the start of the pre-production stage with all the prepping for the shoot, the production stage in which filming takes place and the post-production stage, where your film is moulded into a perfect internet video!

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